Cambridge BioMarketing is a one-of-a-kind, global healthcare marketing and communication agency located in Boston, MA and Oakland, CA. We work with clients in the pharmaceutical and biotechnology sectors, with a specialized focus on those with rare, orphan, and ultra-orphan market challenges.
As the only agency with passion for rare, we value people who think differently, are curious about science and technology, thrive on uncertainty and complexity, and are continually evolving their craft to deliver great work.
Cambridge BioMarketing is an Ashfield company, part of UDG Healthcare plc.
As an Analytics Manager, this role will report to the Associate Director, Analytics. The ideal candidate is an analytics professional with 2-3 years’ experience mining data to tell the performance story of programs and tactics within the marketing ecosystem. You will work with cross-functional teams to leverage Analytics, A/ B testing and reports on marketing effectiveness, efficiency and business value.
You have experience in and demonstrated examples of the following:
Experience setting up and managing GA and Google Tag Manager
Analytics set-up, execution, data management and visualizations, reporting and measurement with both offline and online marketing channels
Utilizing available business data to develop baseline metrics and methods of measurement that are valid across digital pipelines to ensure clear communication and accurate comparison of tactics
Executing tracking strategies for offline and online marketing plans
Be responsible and accountable for the quality, timeliness of project deliveries, and technical support for internal and external stakeholders
Define the tracking technology in each channel and oversee the tagging of each tactic
Implement and maintain Google Marketing Platform solutions for digital marketing analytics reporting and analysis
Establish and manage advanced analytics and tagging framework
Setup, test, and update GTM and GA technical configurations and settings as needed
Generate analytics reports with rich data visualizations
Perform computational and statistical analysis of marketing strategies and tactics
Implement best in class methods to capture and optimize digital data collection
Monitor systems, processes, warning messages and take appropriate actions to rectify issues
Maintain supporting documentation of all analytics implementations and data taxonomies
Perform QA testing to ensure analytics tracking is accurate and meets requirements
Create and build analytic models and reports (e.g. dashboards) to provide regular business updates as well as ongoing strategic analytical support
2-3 years of experience in data analysis at an agency or within a marketing department
Interest in patient and healthcare providers’ behavior
Interest in the pharmaceutical space
Experience with the healthcare industry and clinical data, with vendors such as Symphony Health, Crossix, Komodo or comparable providers desired
Working knowledge of BI and data visualization tools (e.g. Tableau, Power BI)
Desire to contribute to analytical best practices
Excellent written/verbal communication and project management skills
A proactive and inquisitive thinker with the ability to work and learn independently in a fast-paced environment
Desire to work cross-functionally, especially in collaborating with other teams and clients.