Cambridge BioMarketing is a one-of-a-kind, global healthcare marketing and communication agency located in Boston, MA and Oakland, CA. We work with clients in the pharmaceutical and biotechnology sectors, with a specialized focus on those with rare, orphan, and ultra-orphan market challenges.
As the only agency with passion for rare, we value people who think differently, are curious about science and technology, thrive on uncertainty and complexity, and are continually evolving their craft to deliver great work.
Cambridge BioMarketing is an Ashfield company, part of UDG Healthcare plc.
This role will report to the Global Director, Experience. The ideal candidate is a senior analytics professional with deep experience mining data to tell the complete performance story of all programs and tactics within the marketing ecosystem for our clients. You will work with cross-functional teams to leverage Analytics, BI, predictive modeling, statistics, simulation, A/ B testing and economics to report on marketing effectiveness, efficiency and business value.
You’ve worked within healthcare marketing and have deep domain knowledge in analytics strategy, execution, data management and visualizations, reporting and measurement with both offline and online marketing channels.
You have experience in and demonstrated examples of the following:
Utilizing available business data to develop baseline metrics and methods of measurement that are valid across digital pipelines to ensure clear communication and accurate comparison of tactics
Translating business goals into insightful and actionable learnings
Designing analytics plans and advanced tracking strategies for offline and online marketing plans
Deep experience setting up and managing GA and GTM
Develop and lead a team that implements marketing analytics and provides insights to help internal and external stakeholders understand marketing performance, customer behaviors
Be responsible and accountable for the quality, timeliness of project deliveries, and technical support for internal and external stakeholders
Develop client relationships and establish yourself as their trusted “analytics confidant”
Partner with strategy on definition of KPIs and goals
Define and document Analytics planning and advanced tracking strategy for offline and online programs
Define the tracking technology in each channel and oversee the tagging of each tactic
Implement and maintain Google Marketing Platform solutions for digital marketing analytics reporting and analysis
Setup, test and update GTM and GA technical configurations and settings as needed
Generate analytics reports with rich data visualizations
Provide analytic, integrated solutions and ideas to improve decision-making and optimize campaigns
Track market, technology and consumer demographics, attitudes, and perceptions across various clients
Perform computational and statistical analysis of marketing strategies and tactics
Work with data science to build machine learning and AI capabilities for our analytics practice
Manage and provide support to internal teams through training sessions, mentoring, and support
Be up to date on emerging technology and trends and work with the Digital team to build machine learning and AI capabilities in our data practice within the agency
Design and implement best in class methods to capture and optimize digital data collection.
Monitor systems, processes, warning messages and take appropriate actions to rectify issues.
Maintain supporting documentation of all analytics implementations and data taxonomies
Perform QA testing to ensure analytics tracking is accurate and meets requirements
Be accountable for the quality of the analytical deliveries and managing the quality of the outputs produced by the analytics team
Design, create, build and build analytic models and reports (e.g. dashboards) to provide regular business updates as well as ongoing strategic analytical support
Manage and grow a team of direct reports
8 – 10 years of experience in data analysis at an agency or within a marketing department
Advanced degree in Analytics, Modeling or Data Science a plus
Knowledge and insights into patient and healthcare providers’ behavior
Extensive commercial experience in the pharmaceutical space
Experience with healthcare industry and clinical data, with vendors such as Symphony Health, Crossix, Komodo or comparable providers
Proven experience working with large amounts of claims data and physician data
Working knowledge of data visualization tools (e.g. Tableau, Power BI)
Desire to contribute to analytical best practices and grow the Analytics team
Excellent written/verbal communication, leadership, and project management skills
Proactive and inquisitive thinker with the ability to work and learn independently in a fast-paced environment
Desire to work cross-functionally, especially in collaborating with other teams and clients.