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Associate Director, Analytics (BOS)

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About Cambridge BioMarketing

Cambridge BioMarketing is a one-of-a-kind, global healthcare marketing and communication agency located in Boston, MA and Oakland, CA. We work with clients in the pharmaceutical and biotechnology sectors, with a specialized focus on those with rare, orphan, and ultra-orphan market challenges.

As the only agency with passion for rare, we value people who think differently, are curious about science and technology, thrive on uncertainty and complexity, and are continually evolving their craft to deliver great work.

Cambridge BioMarketing is an Ashfield company, part of UDG Healthcare plc.

Position Overview:

This role will report to the Global Director, Experience. The ideal candidate is a senior analytics professional with deep experience mining data to tell the complete performance story of all programs and tactics within the marketing ecosystem for our clients. You will work with cross-functional teams to leverage Analytics, BI, predictive modeling, statistics, simulation, A/ B testing and economics to report on marketing effectiveness, efficiency and business value.

You’ve worked within healthcare marketing and have deep domain knowledge in analytics strategy, execution, data management and visualizations, reporting and measurement with both offline and online marketing channels.

You have experience in and demonstrated examples of the following:

  • Utilizing available business data to develop baseline metrics and methods of measurement that are valid across digital pipelines to ensure clear communication and accurate comparison of tactics
  • Translating business goals into insightful and actionable learnings
  • Designing analytics plans and advanced tracking strategies for offline and online marketing plans
  • Deep experience setting up and managing GA and GTM

Job Responsibilities:

  • Develop and lead a team that implements marketing analytics and provides insights to help internal and external stakeholders understand marketing performance, customer behaviors
  • Be responsible and accountable for the quality, timeliness of project deliveries, and technical support for internal and external stakeholders
  • Develop client relationships and establish yourself as their trusted “analytics confidant”
  • Partner with strategy on definition of KPIs and goals
  • Define and document Analytics planning and advanced tracking strategy for offline and online programs
  • Define the tracking technology in each channel and oversee the tagging of each tactic
  • Implement and maintain Google Marketing Platform solutions for digital marketing analytics reporting and analysis
  • Setup, test and update GTM and GA technical configurations and settings as needed
  • Generate analytics reports with rich data visualizations
  • Provide analytic, integrated solutions and ideas to improve decision-making and optimize campaigns
  • Track market, technology and consumer demographics, attitudes, and perceptions across various clients
  • Perform computational and statistical analysis of marketing strategies and tactics
  • Work with data science to build machine learning and AI capabilities for our analytics practice
  • Manage and provide support to internal teams through training sessions, mentoring, and support
  • Be up to date on emerging technology and trends and work with the Digital team to build machine learning and AI capabilities in our data practice within the agency
  • Design and implement best in class methods to capture and optimize digital data collection.
  • Monitor systems, processes, warning messages and take appropriate actions to rectify issues.
  • Maintain supporting documentation of all analytics implementations and data taxonomies
  • Perform QA testing to ensure analytics tracking is accurate and meets requirements
  • Be accountable for the quality of the analytical deliveries and managing the quality of the outputs produced by the analytics team
  • Design, create, build and build analytic models and reports (e.g. dashboards) to provide regular business updates as well as ongoing strategic analytical support
  • Manage and grow a team of direct reports

Qualifications

  • 8 – 10 years of experience in data analysis at an agency or within a marketing department
  • Advanced degree in Analytics, Modeling or Data Science a plus
  • Knowledge and insights into patient and healthcare providers’ behavior
  • Extensive commercial experience in the pharmaceutical space
  • Experience with healthcare industry and clinical data, with vendors such as Symphony Health, Crossix, Komodo or comparable providers
  • Proven experience working with large amounts of claims data and physician data
  • Working knowledge of data visualization tools (e.g. Tableau, Power BI)
  • Desire to contribute to analytical best practices and grow the Analytics team
  • Excellent written/verbal communication, leadership, and project management skills
  • Proactive and inquisitive thinker with the ability to work and learn independently in a fast-paced environment
  • Desire to work cross-functionally, especially in collaborating with other teams and clients.
  • A willingness to travel as necessary
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