Cambridge BioMarketing is a one-of-a-kind, global healthcare marketing and communication agency located in Boston, MA and Oakland, CA. We work with clients in the pharmaceutical and biotechnology sectors, with a specialized focus on those with rare, orphan, and ultra-orphan market challenges.
As the only agency with passion for rare, we value people who think differently, are curious about science and technology, thrive on uncertainty and complexity, and are continually evolving their craft to deliver great work.
Cambridge BioMarketing is an Ashfield company, part of UDG Healthcare plc.
You’re a brand strategist who understands the customer big picture, but you don’t stop there. You know how to reach them across channels. You’re curious, you ask questions on questions and constantly seek that “aha moment”. You’re intrigued by people, behaviors, and the art/science of decision making. You understand how to build programs that drive behavior change. You can build programs highly targeted and driving the behaviors that matter.
We are looking for a Group Strategy Director to join our Strategic Planning & Insights team. You will co-lead and partner with brand teams to help them stay in front of the market—and the client. You’ll audit, question, listen, and dig to uncover customer and competitive insights. You’ll support market research efforts, develop and lead workshops, and, most importantly, help define brand strategies and positioning. But this role goes beyond just basic brand planning. In this role, you and your team are not only responsible for the insights and strategy, but also for programmatic planning and execution.
In addition to representing the voice of the customer and driving commercial strategy, you possess a deep understanding of all available channels, and how/when to leverage them to accomplish your brand objectives. Nothing excites you more than building well-thought-out omnichannel programs against the patient journey to drive desired behaviors.
This position will work on approximately 3 accounts and may have the opportunity to manage a Senior/Brand Planner or an Associate Planner.
Synthesize large amounts of complex information to uncover key customer insights
Build positioning workshops and understand how to position our brands for success
Inform and support development of foundational brand strategy, including positioning, message platforms, and creative concepts
Identify the right market research and landscapes required (competitive, digital and clinical marketplace) in order to develop commercial strategies
Internally lead & collaborate with client to conduct annual brand and tactical planning workshops and deliverables
Represent the voice of the customer to internal teams & clients
Lead or support client market research efforts, which may include vendor management, designing research projects, in-house market research, developing discussion guides/screeners, conducting IDIs or designing surveys
Run and moderate internal and client-facing brainstorms and workshops; design agenda and format, supporting deck, materials and output
Conduct digital landscapes, identify channel insights and behavioral preferences
Build omnichannel ecosystems routed in business objectives and strategy and identify key KPIs
Support the agency’s leadership in rare disease marketing with unique programs and, ideally, proprietary platforms to help find patients, motivate to treat, and stay on therapy
Lead the utilization of customer analytics, profiling, segmentation, user persona development, and other analytical techniques to drive significant gains around customer insights, retention and loyalty
Maintain deep subject matter expertise, and proactively and persuasively deliver timely guidance on digital trends impacting client business
Ensure all digital programs have clearly defined metrics to evaluate success and continuous, measurable improvement in client campaigns
Serve as thought leader and trusted business advisor to senior management and key client executives, where appropriate
Lead insight gathering on new business pitches
Assist the new business team in turning insights into strategic recommendations
Facilitate internal brainstorms and working sessions
Attend and present during pitch presentations
At least 7 years of experience in digital strategy and/or Brand Planning with 3-5 years of direct management experience
Experience in pharmaceutical marketing, brand launch experience preferred
Demonstrated and measurable experience planning, developing, and implementing a wide range of commercial and multi-channel strategies
Ability to build strong relationships with client and agency team members
Exceptional written and verbal communication skills, and the ability to explain complex ideas and technologies
Ability to synthesize complex information and distill key learnings and insights
Willing to travel 10-25% depending on business need