About Cambridge BioMarketing
Cambridge BioMarketing is a one-of-a-kind, global healthcare marketing and communication agency located in Boston, MA and Oakland, CA. We work with clients in the pharmaceutical and biotechnology sectors, with a specialized focus on those with rare, orphan, and ultra-orphan market challenges.
As the only agency with a passion for rare, we value people who think differently, are curious about science and technology, thrive on uncertainty and complexity, and are continually evolving their craft to deliver great work.
Cambridge BioMarketing is an Ashfield company, part of UDG Healthcare plc.
Position Overview:
We are an agency that is paving the way to the future of healthcare communications—an agency that is bringing together data and emotional insights to deliver the best customer experiences. And we are looking for an experienced strategic leader to head up the US strategy department.
Your team will be responsible for strategy at all levels—from business and brand strategy to omnichannel and tactical pull through. Members of your team will have expertise in both brand planning/voice of customers as well as digital/omnichannel strategy. Your team is key in helping clients understand their customer, landscape, and market opportunities. You help clients think through compelling, differentiated brand identities and communication strategies. And finally, with a mastery of the digital landscape, your team will provide the strategic framework for integrated, omnichannel programs and meaningful, customer experiences.
You are a leader ready to bring a strategic vision to the agency, its clients, and new business. You have experience in both brand and digital strategy which means you can uncover market-moving insights to shape brands, as well as translate them into actionable omnichannel strategies, for tactics that drive behavior change.
Job Responsibilities:
Agency & departmental leadership
- Department and agency leader helping to grow and shape the agency’s future strategic vision
- Manage teams of strategists with backgrounds in brand planning and digital/omnichannel
- Partner with account leads to identify appropriate strategic resources to support specific clients
- Collaborate with cross-functional leaders to define collaboration and handoff points between various departments
- Develop and facilitate strategic workshops and offerings
- Challenge teams to ensure every tactic, idea, program has purpose, lift the overall offerings of the agency
- Along with support from members of your team, lead brand and omnichannel strategy for new business pitches
Brand and omnichannel/digital strategy expertise
- Ensure everything we do is rooted in insight, provides connected experiences with clearly defined behavior shifts and measures for success
- Support and guide your team in
- Managing market research, audits, and voice of customer/insight generation initiatives
- Developing strategic frameworks for positioning, brand identity, and creative campaign development
- Designing innovative and highly effective digital marketing strategies, communication plans, and omnichannel ecosystems rooted in business strategy
- Leveraging complex data-driven insights to actionable programs for our clients
- Lead the utilization of customer analytics, profiling, segmentation, user persona development, and other analytical techniques to drive significant gains around customer insights, retention, and loyalty
- Stay abreast of planning and digital trends to ensure the agency is ahead of clients and competition
Qualifications
- At least 10 years of combined experience in both digital strategy and brand planning in a leadership position
- 3-5 years of direct management experience
- Experience setting new process and vision at the department level
- Experience in pharmaceutical marketing; launch experience preferred
- Demonstrated and measurable experience planning, developing, and implementing a wide range of commercial and multi-channel strategies
- Independent, self-starter
- Willing to travel 10-25% depending on business need