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US, Head of Strategy

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About Cambridge BioMarketing

Cambridge BioMarketing is a one-of-a-kind, global healthcare marketing and communication agency located in Boston, MA and Oakland, CA. We work with clients in the pharmaceutical and biotechnology sectors, with a specialized focus on those with rare, orphan, and ultra-orphan market challenges.

As the only agency with a passion for rare, we value people who think differently, are curious about science and technology, thrive on uncertainty and complexity, and are continually evolving their craft to deliver great work.

Cambridge BioMarketing is an Ashfield company, part of UDG Healthcare plc.

Position Overview:

The Management Supervisor (MS) leads agency teams on one or multiple accounts to ensure the existing business is successfully managed and grown.  S/he collaborates with the Group Account Director to develop the overall strategic plans and objectives for the account(s).  The MS also manages/ mentors junior team members on strategy development, presentation, and implementation of various projects.  The MS plays a central role in business development and Agency management.  This is a senior position within the agency; it requires leadership and superior communication and problem-solving skills.  Strong presentation and persuasion skills are also required.

Job Responsibilities:

  • Collaborates with agency partners to drive integrated strategies
  • Actively participates in the development of copy strategy/positioning
  • Has or can quickly develop a solid understanding of business category trends/developments, and uses this insight to add strategic value to the overall account and to individual projects
  • Ensures alignment between issues, strategies, and tactics
  • Builds commitment to strategy/process within the agency and brand teams
  • Offers strategic solutions that surpass common practice

Creative/Branding

  • Deeply understands brand insights, customer segmentation, and target needs
  • Steers actionable creative briefs and works with creative team in the evaluation of strategy and execution
  • Manages multi-channel marketing programs (targeted communications, site dev, digital marketing, etc.). Frames key issues facing the client(s) and develops recommended approaches
  • Drives and stewards the brand and power of creative branding

Driving the Business

  • Maximizes Agency revenue; views the larger financial picture and understands impacts on contribution margins and revenue targets
  • Leads cross-functional teams across agency, client and other business partnerships
  • Delivers results-driven ideas grounded in sound strategic thinking, considering the client business needs and challenges
  • Identifies business development opportunities; fosters and generates proposals for incremental business building
  • Supports client(s) in forecasting and development of the budget
  • Leads or supports new business pitches, as needed

Client Relations

  • Develops and maintains excellent client relationships; establishes trust, credibility, and respect of client
  • Creates a visible/ influential presence with, and effectively represents agency POV to clients
  • Effectively leads both account and brand teams
  • Initiates partnerships with internal teams to manage priorities, schedules, and deliverables
  • Travels with/for clients as needed

Management/Leadership

  • Maintains and supports agency management in maintaining a strong, valued presence with clients and within agency
  • Ensures adherence to standards of excellence
  • Coaches and guides junior team members on identifying, planning, and managing key deliverables, activities, budgets, and deadlines for individual projects
  • Appropriately counsels staff on internal and external issues
  • Monitors and evaluates performance of staff (identifying strengths, weaknesses, and areas for development); does timely and actionable personnel reviews
  • Identifies and helps resolves people/departmental conflict situations

Qualifications

  • Bachelor’s degree and 7 – 10 years of medical marketing or healthcare agency management experience
  • Proven track record of successful client relationships, team building, revenue growth, creative problem solving and team leadership
  • Expertise in the digital world (site, mobile, social)
  • Strong communication skills, excellent writing skills
  • Demonstrated ability to coach, initiate change, and collaborate across groups
  • Strong client-service orientation
  • Strong attention to detail and organizational skills
  • Comprehensive, strategic and systematic thinker
  • Proficient in Word, Excel, PowerPoint
  • Ability to anticipate needs, changes, problems
  • Must be able/ willing to travel 25%
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