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Senior Strategist (BOS).

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Position Overview

You’re a brand strategist who understands the customer big picture, but you don’t stop there. You know how to reach them across channels. You’re curious, you ask questions on questions and constantly seek that “aha moment.” You’re intrigued by people, behaviors, and the art/science of decision making. You understand how to build programs that drive behavior change. You can build programs highly targeted a driving the behaviors that matter.

We are looking for a Senior Strategist to join our Strategic Planning & Insights team. You will co-lead and partner with brand teams to help them stay in front of market—and the client. You’ll audit, question, listen, and dig to uncover customer and competitive insights. You’ll support market research efforts, develop and lead workshops, and, most importantly, help define brand strategies and positioning.  But this role goes beyond just basic brand planning. In this role, you and your team are not only responsible for the insights and strategy, but also for programmatic planning and execution

In addition to representing the voice of the customer and driving commercial strategy, you possess a deep understanding of all available channels, how/when to leverage them, to accomplish your brand objectives. Nothing excites you more than building a well thought out omni channel programs against the patient journey to drive desired behaviors.

This position will work on approximately 3 accounts and may have the opportunity to manage a Senior/ brand planner or an associate planner.

Job Responsibilities

Core responsibilities across assigned brands:

  • Synthesize large amounts of complex information to uncover key customer insights
  • Build positioning workshops and understand how to position our brand’s for success
  • Inform and support development of foundational brand strategy including positioning, message platforms, and creative concepts
  • Identify the right market research and landscapes are required (competitive, digital and clinical marketplace) in order to develop commercial strategies
  • Internally lead & collaborate with client to conduct annual brand and tactical planning workshops and deliverables
  • Represent the voice of the customer to internal teams & clients
  • Lead or support client market research efforts which may include vendor management, designing research projects, in-house market research, developing discussion guides/screeners, conducting IDIs or designing surveys
  • Run and moderate internal and client-facing brainstorms and workshops; design agenda and format, supporting deck, materials, and output
  • Conduct digital landscapes, identify channel insights and behavioral preferences
  • Build omnichannel ecosystems routed in business objectives and strategy and identify key KPIs
  • Support the agency’s leadership in rare disease marketing with unique programs and, ideally, proprietary platforms to help find patients, motivate to treat, and stay on therapy
  • Lead the utilization of customer analytics, profiling, segmentation, user persona development, and other analytical techniques to drive significant gains around customer insights, retention, and loyalty
  • Maintain deep subject matter expertise, and proactively and persuasively deliver timely guidance on digital trends impacting clients’ business
  • Ensure all digital programs have clearly defined metrics to evaluate success and continuous, measurable improvement in client campaigns
  • Serve as thought leader and trusted business advisor to senior management and key client executives, where appropriate

New Business

  • Lead insight gathering on new business pitches
  • Assist the new business team in turning insights into strategic recommendations
  • Facilitate internal brainstorms and working sessions
  • Attend and present during the pitch presentation

Qualifications

  • At least 7 years of experience in digital strategy and/or Brand Planning with 3-5 years of direct management experience
  • Experience in pharmaceutical marketing, brand launch experience preferred
  • Demonstrated and measurable experience planning, developing, and implementing a wide range of commercial and multi-channel strategies
  • Ability to build strong relationships with client and agency team members
  • Exceptional written and verbal communication skills and the ability to explain complex ideas and technologies
  • Independent, self-starter
  • Ability to synthesize complex information and distill key learnings and insights
  • Willing to travel 10-25% depending on business need
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