Millennium: The Takeda Oncology Company’s deepest wish is to cure cancer and make a real difference in the lives of the patients to whom they are committed. To begin building a relationship with the community, Takeda Oncology wanted to make a recognizable and branded showing to energize and demonstrate their commitment.
1000 Cranes of Hope is an online and physical monument that contains the collective wishes of patients, caregivers, healthcare providers, and Takeda Oncology employees who stand together in the fight against cancer.
Visitors to the site can contribute their own wishes and dreams in regard to the fight against cancer, then set their crane free to join the online flock. Sharing these deeply personal wishes, and reading those of others, made for a vibrant, social stand against cancer.
At the launch event, origami artisans taught participants to fold their own wish cranes, which were later incorporated into the physical lobby monument. Now, 1000 Cranes of Hope greet every employee in the Takeda Oncology offices in Cambridge—reminding them of the deeply personal and meaningful work they do every day.
To date, thousands of people have created wishes for 1000 Cranes of Hope, the monument and site were awarded 2 Healthcare Clio Awards, and Takeda Oncology is a recognized and respected corporate entity among oncologists and the patients they serve.